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2019 GMC Sierra Denali Review

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The hyper-accelerated growth of luxury trucks aimed at well-heeled utility-focused buyers and status seekers looking to live large has been properly exploited by almost every automaker with a finger in the pickup pie.

For GMC, however, the stakes are somewhat higher: its Denali premium brand represents a full 30 percent of its total sales, with a higher average transaction price than several European luxury stalwarts and volume that dwarfs most of the next-in-line badges.

This makes the 2019 GMC Sierra Denali, its flagship full-size truck, the most important jewel in the company’s crown. Not only is it the one area where GMC has a legitimate chance to give its Silverado-cloning Sierra a chance to rise about its shared Bowtie platform, but it’s also the strongest seller in the entire Denali family. As goes Sierra, so goes the rest of GMC’s fortunes.
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